AW24 collection: Tomorrow starts here
Get ready to enter the new age.
Since our first small steps, MCM has been bringing German innovation and engineering to the fashion world. With AW24, we’re shooting beyond the moon and straight for the red planet.
Starring Matt Dillon, Zelda Adams, and Steph Shiu and shot by renowned photographer Collier Schorr, the Campaign takes MCM style intergalactic with fearless new envisionings of our house codes and motifs.
Follow our journey from München to Mars here.
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From our iconic cognac colorway to space-age silver pieces, the collection is an all-MCM quest for distinctive style that’s made to move and built to function, engineering something unmistakably new out of our core motifs and aesthetics. AW24 vibrates with the promise of a bright new future.
Tomorrow starts here – are you ready to follow the mission?
Creative Director - Katharina Korbjuhn
Photographer 1 - Collier Schorr
Photographer 2 – Jeremy Liebman
Styling - Thistle Brown
Hair - Tsuki
Makeup - Jezz Hill
Director - Rebekah Campbell
DOP - Cory Fraiman-Lott