Our Story

From the birth and evolution of our famed Cognac Visetos monogram pattern — to our exquisite leather offerings, we've become an undeniable modern classic.

Our Story

The Cult

An Undeniable Modern Classic

Our logo is a reflection of our rich heritage. MCM's beribboned laurel leaves pay tribute to King Ludwig I's passion for all that was neoclassical, as well as representing the Greek symbol for victory. Our diamonds symbolize value, strength and durability without compromise in beauty, inspired by the diamonds of the Bavarian Flag entitled "Weiss Blauer Himmel". Each MCM piece continues to be personalized with a unique number engraved on the iconic brass plate, a craftsmanship tradition that continues to this day. Like a treasured heirloom, this signature detail is the finishing touch to every MCM product, making every item iconic.

Why do people gravitate towards MCM? We are always changing. Our aesthetic is our impulse, and reinvention is our constant. From the birth and evolution of our famed Cognac Visetos monogram pattern — to our exquisite leather offerings, we've become an undeniable modern classic.

Our Story

Munich 1976

The Glamourous & Legendary Years

MCM blossomed on the heels of a cultural renaissance of modernism, novelty and progressivism during 60s and 70s in Munich. Dubbed "The Glamourous and Legendary Years of Munich", it was an era of rebellion, marked by a generation of creative visionaries, artists, musicians, jetsetters, tastemakers, entrepreneurs, and stars and starlets alike, including the notorious Giorgio Moroder, inventor of the 1970s "Munich Sound".

It was the start of a new era of nightlife and daily life where anything was possible—an exciting time when visions and unprecendented innovations in architecture, movies, music, art, photography, media, fashion, beauty, technology, travel and mobility thrived. From the world over, high profile travelers frequented Munich; legends that included Eric Clapton, Freddie Mercury, Supertramp, The Rolling Stones, David Bowie, Deep Purple, Queen, Iggy Pop, Mick Jagger and countless others.

Our Story

Our Story

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Our Story

Craftsmanship

Innovation & Functionality

At the heart of our products is our craftsmanship: a heritage and tradition that unites hundreds of years of excellence in German manufacturing and engineering design. Every piece we make is the work of fine craftsmen and women who assemble each element and item with the utmost care and attention to detail. We ensure that our products are crafted by the most knowledgeable and skilled of artisans to meet the same rigorous quality standards we established decades ago.

MCM's unparalleled commitment to perfection, paired with the finest in fabrics, leathers, materials and finishings create pieces that will stay with you over generations. And while we look to our heritage for technique, we continue to innovate for the future, infusing cutting edge technology with fresh design—the perfect evolution between of the old school and the new.

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