Made-To-Order Launch at Isetan
Style is all about making a look your own, which is why we’re excited to announce the launch of our new made-to-order service, available exclusively at the just-unveiled MCM x Isetan pop-up store in Shinjuku, Tokyo.
Taking its design cue from our white Visetos print - a classic MCM design developed in the 1970s - the MCM x Isetan pop-up is a space in which visitors can discover our German heritage, shop some of our exciting new lines including the Heritage, Embossed Leather and Dieter Nylon Collections as well as take advantage of our new made-to-order service that lets visitors customise their own Patricia bags or animal charms.
From now until 11 July, shoppers at the MCM x Isetan store can be the first to experience two unique made-to-order personalisation services. Discover the collections which comprise each bespoke service below:
The Made-To-Order Patricia
Visitors can put their our own spin on our chic Patricia crossbody - a style inspired by our archive Patty bag - by choosing from two material options (our instantly recognisable Visetos or rich Park Avenue calf leather) and five different colours.
Shoppers can also customise their Patricia with a range of seasonal details, crystal and embroidered stickers and - for an extra special touch - have their initials monogrammed on the bag’s tag featuring up to four letters.
The Made-To-Order Animal Charm
Visitors looking for a custom accessory or seeking the perfect personalised gift can also drop by our pop-up to create a one-of-a-kind MCM Rabbit, Dog or Bear animal charm.
There are six Visetos leather colourways available as well as soft fur pompoms in seven distinct colours, and a variety of hardware embellishments also available for further customisation opportunities. Shoppers can try their hand at it in-store, or enlist the help of one of our on-hand MCM sales associates who’ll be happy to help craft something exceptional on-the-spot.
To celebrate the launch of our new pop-up store and our exclusive made-to-order services, on 14 June we invited actress and style icon Hikari Mori to meet with MCM’s chief visionary officer, Isetan Shinjuku general and senior managing executive officer for an official ribbon-cutting ceremony.
Also in attendance were some of our favourite style influencers each in their impeccably accessorised looks. Explore some of the highlight Patricia styles below:
Actress Hikari Mori (@xxhikarixx) added a feminine flair to her glam-rock look with the Mini Patricia Visetos Crossbody.
@inohanachihiro personalised her black Patricia in pink Park Avenue leather perfectly with a white Visetos and red fur pompom animal charm. Influencer bestie @fujiko0207 added structure to her summer-inspired silhouette with the architectural Patricia.
@__nanapgram__ creates an off-duty summer style with an a-line pencil skirt & playful tee and pairs with our Patricia bag in blush pink Park Avenue leather.
@reinahoshi mixed texture and material with her beige Park Avenue leather Patricia and blue Made-to-Order Animal Charm.
@gold_erika put a punk spin on her babydoll dress and oversized denim jacket with an all-over studded Patricia in black Visetos.
@yu.i.k.a also opted for our Patricia bag in pink Park Avenue leather, providing the perfect romantic counterpoint to her super slick black ensemble.
@mami_mochinaga accessorises her Patricia bag with her favourite Bear and Rabbit Made-To-Order Animal Charms.
From 11 July 2017, our made-to-order service will be extended to MCM Haus 1 in Ginza and then made available globally for Fall/Winter 2017.
How will you customise yours?
MCM x Isetan pop-up store
Isetan Shinjuku, 160-0022 3-14-1, Shinjuku, Shinjuku-ku, Tokyo 03-3352-1111
Ginza HAUS II
4-2-2 Ginza , Chuo-ku
Tokyo , Japan
+81 3 5159 6555