Launch at Lapérouse
In celebration of the Infinite Fragrance Collection, MCM debuted the exclusive capsule collection in an intimate fashion-fête at Lapérouse. Renowned as one of Paris´ most prestigious venues, MCM commemorated German craftsmanship and the traditional French art of perfumery at the historic ‘maison de plaisir’.
Hosted by Takasago’s master perfumer, Jerôme di Marino, MCM presented the new Infinite Collection, revealing three bespoke infusions which pay homage to MCM’s legacy of craft and passion for travel. The exclusive event immersed guests into an enigmatic space, celebrating each scent within the series.
Distinguished for its sophisticated yet peculiar interior design, Lapérouse is comprised of small and intimate rooms renowned for its labyrinth-like passageways & mirrored chambers. Founded in the 18th century, the former hotel gained notoriety for presenting the highest level of French gastronomy, serving as a historic and captivating establishment to celebrate the special launch with Paris’ finest.
Conceptualising MCM’s traditional aesthetic, the Infinite Fragrance Collection fuses artisanal inspirations with aromatic storytelling. The exclusive event presented a series of rooms dedicated to the ingredients which comprise each scent, designed to envelop viewers within an experience-driven gallery:
A delicate fusion of herbals, florals and woods, White Tea has a heart of tender handpicked tea leaves, brightened by the freshness of lime and mint, then softened by rich endnotes of sandalwood and white musk. The prized infusion is renowned for its antioxidant and comforting aroma.
Celebrated for millennia for its rare and precious ingredients, Incense Water debuts as an intensely evocative floral-spice blend. Sparkling grapefruit and lemon top notes give way to a heart of pink peppercorn and freesia before ending on a base of the rare incense white musk and cistus - a perennial shrub found on rocky soils throughout the Mediterranean.
Orris Water is steeped in the transcendent aromas of the Mediterranean. This unique composition celebrates the Iris Pallida, a rare and precious floral extract, and enriches it with bracing notes of peppermint, musk and mandarin.
THE MIRROR ROOM
A signature attraction of the Lapérouse is its mirrors, which were historically scratched by its notorious ‘Maîtresses’ over the past century in determining whether or not the precious diamonds they would receive were indeed genuine.
During the event, as a playful nod to the venue’s history as well as the Fragrance bottle design, MCM designed an entire room completely covered in mirror plates, inviting guests to scratch their surfaces.
Perfume lovers, actors & socialites joined perfumer Jerôme di Marino in moving to the sounds of the girl crew, Gang for One Night, while additional international press and cultural influencers celebrated until dawn. Check them out:
GANG FOR ONE NIGHT
MARIE TREILLE STEFANI, CHARLOTTE LEMAY
FASHION AND BEAUTY JOURNALIST
BLOGGER AND INFLUENCER
GENEVIEVE HOWARD-TROLL, SACHA MASS & SYLVAIN LEWIS
PARISIAN SOCIALITES, MODEL AND PHOTOGRAPHER
GUILLAUME FOLLIERODE LUNA, YANN WEBER
NATALIE YUKSEL, SVET CHASSOL
Learn more about the Fragrance Collection here