Introducing SS17 – Punk Ethos
Celebrating a heritage in modern craft, MCM has embodied irreverence, strength and boldness in design. Launching the Spring Summer 17 collection, that distinctive and unapologetic take on style continues with a punk-inspired line that draws on the attitude of the era for its designs. A juxtaposition of luxe elements and an edgy rawness, the seasonal collection is all about saying ‘this is who I am, not who you want me to be’.
Energy, vitality and colour are at the core of the visuals shot by Bles and Cooney and starring German model Lina Hoss and Erik van Gils.
The latest MCM campaign presents a sense of immediacy that feels truly contemporary, rather than nostalgic.