Das Ist Munich

Das Ist Munich

Back in 1976, when the very first MCM store opened in Munich, the city was one of the coolest places on the planet. Recorded on Arabellastraße with the legendary Giorgio Moroder, Donna Summer’s “Love to Love You Baby” was climbing global charts. The Munich disco sound was ushering in a new golden age of sophisticated glamour and excess, which soon spread to places like Studio 54 in New York. It was an era of rebellion, marked by a generation of creative visionaries, artists, musicians and jetsetters—the perfect time and place to launch a handcrafted leather travel goods brand whose bags soon became a must-have for the global A-List.

Today, Munich remains one of the world’s leading cities – but for new reasons. Recently rated one of the world’s top five most liveable cities by Monocle, its charms are now more (how shall we put it?) laid back. There is still a beating heart to the city and thriving underground youth culture, but you have to know where to look.

“Munich is one of Germany’s most underestimated cities,” explains Amelie Kahl of amazed, a local fashion and culture site. “But we’re absolutely in love with our hometown. We love that Munich is not that big as other cities. Everybody knows each other there—but at the same time you have the culture and spirit of a big city.”

Local photographer and director Christoph Schaller agrees:  “I love that the creative scene in Munich is full of great people who don’t just talk — but actually do things. Everybody supports each other, which is one of the reasons the city currently has a good momentum.”

We asked amazed, Christoph and other Munich luminaries to share some of city’s hidden treasures with us. Stop by and say guten tag at MCM on Brienner Strasse when you visit…




Located in the heart of our founding city and namesake, our Munich flagship store celebrates style, design and our German birthplace by bringing together traditional Bavarian elements with modern architecture.

Brienner Strasse 1, 80333




Probably one of the most unexpected things we’ve seen in any city, this never-ending manmade wave in the Eisbach river draws surfers from around the world. Not for beginners, surfing this churning maelstrom in the very centre of Munich is mesmerising challenge. Watch the surfers up close from the bridge beside the Haus der Kunst art museum.




One of the most important art museums in Munich—with regular exhibitions by the likes of Ai Weiwei, Andreas Gursky and William Eggleston alongside local and German artists. The classic and well-worn building will soon be getting a makeover by David Chipperfield Architects.

Prinzregentenstraße 1, 80538




A concept store for the classy and feminine women of Munich. Based in Maxvorstadt, Bean Store features fashion labels like APC, Acne Studios and Stine Goya alongside collaborations like their recent green marble and copper table with local furniture makers Diaz&Weitz.

Theresienstrasse 25, 80333



Botanical Garden.jpg

“I really like living in a way that is connected to nature. Munich is perfect for that. It is a city but at the same time it’s nice and quiet, there’s still so much nature and greenery. One of my favourite places is the Botanical Garden – a quiet, beautiful place full of greenery and amazingly huge plants.” – Christoph Schaller, local photographer,

Menzinger Straße 6180638




Set inside a beautifully repurposed former bakery, this all-vegetarian restaurant serves food from the Middle East and beyond, while the upstairs bar features music programmed by Milen and Amédée Till (DJ duo Kill the Tills). Check out their amazing Instagram too.

Altstadt-Lehel, Löwengrube 10, 80333



Aroma Coffee.jpg
“What I love about Munich is that its basically a tiny village distinguished as a large city – you can reach almost everything by bicycle or on foot. Aroma is one of my hot spots in Munich not only because they have the best coffee in town, also because of its incredible cozy living room atmosphere. Tiny little chairs and tables, great food, lovely people and all sorts of little treasures.” – Frank Lin, local blogger and fashion-design student,

Ludwigsvorstadt-Isarvorstadt, Pestalozzistraße 24, 80469




A party institution in Munich, this little hotspot features both a bar and a Vietnamese restaurant. A magnet for the creative crowd – but only open on Saturdays.

Schyrenstrasse 8, 81543




Head here the next day for a super healthy breakfast. Bag yourself the perfect Instagram photo by ordering one of their amazing açai bowls—which also taste pretty good too!

Neureutherstrasse 1, Ecke Barer Strasse




Take a walk through the beautiful Hofgarten (perfect for pictures) then head to the Blue Spa on the rooftop of the Bayrischer Hof in the city centre. You can see the Frauenkirche, the famous landmark of Munich, from the pool. They only have limited access (you need to reserve) so there’s only a hand full of people bathing in the sun with you. I love it, it’s so relaxing!” – Alexandra Seifart, local blogger, Viva La Moda

Altstadt-Lehel, Promenadepl. 6, 80333




“What I love about Munich is its beautiful center: going for a run in the English Garden, drinking a ‘Radler’ in one of the beautiful beer gardens (the Chinese Tower or Seehaus) or just lying by the Isar – suntanning right by the river or having a little BBQ outside.” – Luísa Lión, local blogger, Style Roulette




The basement of this megalithic 1960s block on Arabellastraße used to be home to Giorgio Moroder’s legendary Musicland Studios, where Donna Summer, Queen, The Rolling Stones and Amanda Lear all came to record. Today the building houses a Sheraton hotel offering amazing views over Munich.

ArabellaStrasse 5, 81925


14 / Attentat Griechischer Salat


“I love Munich because it’s my hometown. We say that it’s being like in Northern Italy and that sums it up pretty good. You have to work hard because everything is expensive but thats one of the reasons we really know how to relax and enjoy life to the fullest. Two of my favourite spots are Robinson Kuhlmann Bar (or as local say: 14) at Corneliusstr. 14, and Attentat Griechischer Salat at Zugspitzstr. 10.” – Mixen, artist and art director at SHRN /