#BeatsXMCM in Berlin
Ready to ‘bling’ on the beats? From the Big Apple to Europe’s City of Lights, MCM cranked it up, uniting audiophiles & fashion aficionados in an anthem of #BeatsxMCM style worldwide. Celebrating the latest link up where fashionology & technoluxe collide, the Limited Edition collection serves as a sound-off to luxury sound and luxury style.
On 8 July, MCM didn’t skip a Beat, painting the town Cognac in Europe’s ‘Capital of Cool’. Bringing the beats to Berlin, MCM celebrated the launch of the haute-tech collection at the avant-garde Mitte Flagship. In a rhapsody of audio-laced lights & echo-drenched breakbeats, MCM transformed the Berlin Boutique into an afterhours megalith featuring acoustic live performances and DJ-infused synths with industrial rhythms.
Graced by the glitterati & jammed out by the jet set, the star-studded celebration featured a duet of virtuosos, debuting their own signature sounds that got the crowds going. From surging sub-base rhythms to stop-start grooves that made people move, MCM invited one of the world’s house-and-techno elite, DJ Camea to work her four-to-the-floor magic.
After a crescendo of Camea, MCM transitioned the legendary performance space into a sublimely chilled place, debuting up-and-coming indie-rocker Lary Poppins booked by local-scene enthusiasts in MCM’s commitment to the underground. Renowned for her award-winning FDW-tinged (Future German Wave) sounds, Poppins dropped unapologetically dramatic vocals that balanced arty texture with poppy drive.
From squelching acid synths to laissez-faire laidback listening, the fashion-fête held down the decks, toasting to a duet of genres in commemoration of music & the arts, and the #BeatsxMCM collaboration
The Beats x MCM launch was the place to see-and-be-seen. Featuring a VIP guest list of tastemakers & trendsetters with an exclusive line-up of celebs to boot, check out who was #MCMSpotted & got the party going:
Former German pro basketball player, Ademola Okulaja strikes a smile on the Cognac carpet
“Unser Song für Österreich” legend, Alexa Feser, (aka Alexa Phazer) poses with the Beats x MCM Studio Wireless Headphones
Alexander and Tatiane Baumjohann
Bundesliga midfielder, Alexander Baumjohann brings football to fashion with his wife Tatiane
Anna Julia Kapfelsperger
Portugese-German actress Anna Julia Kapfelsperger flaunts MCM’s Berlin Series in a monochromatic silhouette
Anna Wilken and Stefanie Giesinger
Top models Anna Wilken and Stefanie Giesinger smile in style
Anne Sophie and Faye Briest
“Kokowääh” starlet Anne Sophie Briest poses with her daughter, Faye
Anuthida Ploypetch and Simon
Germany’s Next Top Model star, Anuthida Ploypetch & Simon pose with panache
Bonnie Strange & Patrice Bouédibéla
Top blogger & socialite Bonnie Strange wears MCM’s AW15 Berlin Crossbody and smiles with MTV reality TV star-turned presenter, Patrice Bouédibéla. Below, Bonnie brings audio to allure with the Beats x MCM Studio Wireless Headset on our signature Cognac Visetos sitting ensemble
Julian Classen and Bianca Heinicke
Rising YouTube stars, Julian Classen and Bianca Heinicke rock the Beats x MCM Studio Wireless Headset
Sami Slimani and Anna Wilken
TV host, author and digital influencer, Sami Slimani snap a photo in front of Berlin Mitte’s signature holographic mirror
Vanessa Fuchs and Anuthida Ploytech
Bebe Boo: we see you! Germany’s Next Top Model star Anuthida & Cycle 10 winner Vanessa pose with MCM’s Bebe Boo X-Mini Backpacks
Radio personality Verena Kerth strikes an upbeat pose with the Beats x MCM Studio Wireless Headphones
Wilson Gonzalez Ochesenknecht and Lorraine Bedros
Actor Wilson Gonzalez Ochesenknecht strikes a Cognac-carpet pose with girlfriend Lorraine Bedros
From offbeat styles to upbeat smiles, Europe’s ‘Capital of Cool’ debuted the Beats x MCM collection in a concerto of Cognac. Commemorating excellence in aural engineering & design, the special event didn’t skip a beat in celebrating the launch of the latest collection and collaboration at Mitte.
The Beats x MCM Collection bestows a signature sound experience & lightweight design, featuring luxury cues reflecting MCM’s rich heritage. The first-time collection is inspired by high-tech & high-fashion, blurring the lines between innovation in sound and originality in style.