Events

#BeatsXMCM in Berlin

#BeatsXMCM in Berlin

Ready to ‘bling’ on the beats?  From the Big Apple to Europe’s City of Lights, MCM cranked it up, uniting audiophiles & fashion aficionados in an anthem of #BeatsxMCM style worldwide.  Celebrating the latest link up where fashionology & technoluxe collide, the Limited Edition collection serves as a sound-off to luxury sound and luxury style.

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On 8 July, MCM didn’t skip a Beat, painting the town Cognac in Europe’s ‘Capital of Cool’.  Bringing the beats to Berlin, MCM celebrated the launch of the haute-tech collection at the avant-garde Mitte Flagship.  In a rhapsody of audio-laced lights & echo-drenched breakbeats, MCM transformed the Berlin Boutique into an afterhours megalith featuring acoustic live performances and DJ-infused synths with industrial rhythms.

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The Performances

Graced by the glitterati & jammed out by the jet set, the star-studded celebration featured a duet of virtuosos, debuting their own signature sounds that got the crowds going. From surging sub-base rhythms to stop-start grooves that made people move, MCM invited one of the world’s house-and-techno elite, DJ Camea to work her four-to-the-floor magic.

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After a crescendo of Camea, MCM transitioned the legendary performance space into a sublimely chilled place, debuting  up-and-coming indie-rocker Lary Poppins booked by local-scene enthusiasts in MCM’s commitment to the underground.  Renowned for her award-winning FDW-tinged (Future German Wave) sounds, Poppins dropped unapologetically dramatic vocals that balanced arty texture with poppy drive. 

From squelching acid synths to laissez-faire laidback listening, the fashion-fête held down the decks, toasting to a duet of genres in commemoration of music & the arts, and the #BeatsxMCM collaboration

attends the  MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

 

The Guestlist

The Beats x MCM launch was the place to see-and-be-seen.  Featuring a VIP guest list of tastemakers & trendsetters with an exclusive line-up of celebs to boot, check out who was #MCMSpotted & got the party going:

 

Ademola Okulaja

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Former German pro basketball player, Ademola Okulaja strikes a smile on the Cognac carpet

Alexa Feser

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

“Unser Song für Österreich” legend, Alexa Feser, (aka Alexa Phazer) poses with the Beats x MCM Studio Wireless Headphones

 

Alexander and Tatiane Baumjohann

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Bundesliga midfielder, Alexander Baumjohann brings football to fashion with his wife Tatiane

 

Anna Julia Kapfelsperger

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Portugese-German actress Anna Julia Kapfelsperger flaunts MCM’s Berlin Series in a monochromatic silhouette

 

Anna Wilken and Stefanie Giesinger

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Top models Anna Wilken and Stefanie Giesinger smile in style

 

Anne Sophie and Faye Briest

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

“Kokowääh” starlet Anne Sophie Briest poses with her daughter, Faye

 

Anuthida Ploypetch and Simon

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Germany’s Next Top Model star, Anuthida Ploypetch & Simon pose with panache

 

Bonnie Strange & Patrice Bouédibéla

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Top blogger & socialite Bonnie Strange wears MCM’s AW15 Berlin Crossbody and smiles with MTV reality TV star-turned presenter, Patrice Bouédibéla.  Below, Bonnie brings audio to allure with the Beats x MCM Studio Wireless Headset on our signature Cognac Visetos sitting ensemble

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Julian Classen and Bianca Heinicke

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Rising YouTube stars, Julian Classen and Bianca Heinicke rock the Beats x MCM Studio Wireless Headset

 

Sami Slimani and Anna Wilken

attends the  MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

TV host, author and digital influencer, Sami Slimani snap a photo in front of Berlin Mitte’s signature holographic mirror

 

Vanessa Fuchs and Anuthida Ploytech

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Bebe Boo: we see you!  Germany’s Next Top Model star Anuthida & Cycle 10 winner Vanessa pose with MCM’s Bebe Boo X-Mini Backpacks

 

Verena Kerth

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Radio personality Verena Kerth strikes an upbeat pose with the Beats x MCM Studio Wireless Headphones

 

Wilson Gonzalez Ochesenknecht and Lorraine Bedros

attends the MCM X Beats Launch Event In Berlin on July 8, 2015 in Berlin, Germany.

Actor Wilson Gonzalez Ochesenknecht strikes a Cognac-carpet pose with girlfriend Lorraine Bedros

From offbeat styles to upbeat smiles, Europe’s ‘Capital of Cool’ debuted the Beats x MCM collection in a concerto of Cognac.  Commemorating excellence in aural engineering & design, the special event didn’t skip a beat in celebrating the launch of the latest collection and collaboration at Mitte.

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The Beats x MCM Collection bestows a signature sound experience & lightweight design, featuring luxury cues reflecting MCM’s rich heritage.  The first-time collection is inspired by high-tech & high-fashion, blurring the lines between innovation in sound and originality in style.

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The Beats x MCM Collection is available is select flagships worldwide and beatsbydre.com.  Turn it up & learn more about the collection,here.  The louder, the better – Learn more about Mitte, here:

 

 

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