Beats x MCM Debut @ TOTB
Ready for more block-rockin’ beats? From New York to Shanghai, MCM raised the roof & ignited the dancefloors celebrating the launch of the Beats x MCM collection at China’s notorious ‘outer bank’. Enveloped in a pulsing neon-lit waterfront, MCM transformed the Three on the Bund Flagship into a beats-brimming bastion of subculture, alt-sounds & bass-heavy rhythms.
Hosted by a trilogy of international celebrity DJ’s, the star-studded celebration featured Mademoiselle Yulia from Japan, Becarefulee aka Sam Lee from Hong Kong and Wordy from the mainland.
From downbeat short reverbs to full-throttle tech-tinged club bangers, the trio held down the decks all night long.
The Beats x MCM launch was the place to see-and-be-seen. Featuring a VIP guest list of tastemakers & trendsetters with an exclusive line-up of celebs to boot, check out who was #MCMSpotted & got the party going:
Canto-pop songstress & Super Girl runner-up, Bibi Chou strikes a smile with a dash of cognac, featuring the the Beats x MCM Wireless Studio Headphones.
Beijing Guoan Footballer, Yu Dabao pairs the Beats x MCM Studio Wireless Headphones with a reversible leather belt.
Soundcheck! Photographer Yasumasa Yonehara waves to the cameras and fans.
Ren Ying Ying & Zou Shiming
Olympic gold medalist boxer Zou Shiming & his wife Ren Ying Ying flaunt MCM’s AW15 accessories with a sound-off to style.
Commemorating excellence in aural engineering & design, the special event didn’t skip a beat in celebrating the launch of the latest collection and collaboration in Shanghai.
Achieving 3D spatiality that works for earphones and recording studios alike, the Beats x MCM Collection bestows a signature sound experience & lightweight design, featuring luxury cues reflecting MCM’s rich heritage. The first-time collection is inspired by progressivism & fashionology, blurring the lines between innovation in sound and originality in style.
The Beats x MCM Collection will be available in store by the end of June 2015. Turn it up & learn more about the collection, here: