About The Boutique
From neoclassic façades to contemporary silhouettes, MCM unveils its first Flagship in Frankfurt. Conceived as MCM’s largest landmark in Europe, the Opera store stands as the fourth addition to MCM’s Flagship trilogy in Germany. The split-level boutique faces Frankfurt’s historic Old Opera, erected as an architectural landmark for culture, art and style. Designed with an exclusive cornerstone motif, the Flagship faces a duet of boulevards, featuring glass curvatures that cascade around the facade. The boutique is constructed with a commodious design, providing panoramas of blanched fixtures & polished graphite interiors, balancing minimalistic layouts with avant-garde aesthetics.
- Constructed in a colossal 340 square metre space, the split-level boutique debuts as MCM’s largest landmark in Europe
- Named after one of Germany’s most historically renowned buildings, the Old Opera of Frankfurt, which is situated across from the Flagship
- Poised on the junction between Frankfurt’s’ high-fashion street “Goethestrasse” and popular avenue “Fressgasse”.
- Presents murals of back-lit wooden panels adjacent to concrete-laden walls, purveying sweeping views of the collections on display.
The Opera Flagship is poised directly on the junction amidst Frankfurt’s’ luxury fashion street “Goethestrasse” and popular avenue “Fressgasse”. Nestled within the central business district, MCM’s cornerstone boutique can be found between Opernplatz (in the west) and Börsenstraße (in the east), within the Innenstadt quarter. Across the street stands the historic Old Opera, constructed during the Wilhelminian era, serving as a pillar for heritage, excellence and prestige. Attracting millions of visitors throughout the ages, the distinguished concert hall hosts close to 300 performances, recitals and events each year.
Goethestraße boasts a neoclassic architectural aesthetic that amalgamates historic facades with modern designs. Featuring traditional structures that date back to legacy of the Wilhelminian period, much of the imperial & neo-Baroque motifs that lined the picturesque avenues were demolished during the War. As such, the surviving models received interior renovations preserving the surface shells, whilst the remaining were rebuilt according to modern construction standards with contemporary designs. MCM’s Opera Flagship sits at crossroads between the traditional and the modern, situated adjacent to historic & cutting-edge buildings, boasting a progressive, neotraditional retail narrative that stands for both pride & innovation.
Designed with gilded hues, marbleised tones and glamorous iron fittings, the austere interior serves as a sumptuous canvas to highlight the latest lines, distinguished by zone. The split-level store presents murals of back-lit wooden panels suspended against concrete-laden walls, purveying sweeping panoramas of the latest collections. Conceived with a capacious design, the boutique purveys lavish vistas of its neutral fixtures & polished interiors, curating a sophisticated environment where the classic meets the contemporary.