About The Boutique
Our American flagship store is a two-storey, 4,000 sq ft space in the heart of SoHo. Both industrial and modern, the space is inspired by the cross section of fashion and technology while returning to the tradition of the German Bauhaus movement.
- Inspired by the cross section of fashion and technology, the SoHo Flagship is constructed according to the contemporary traditions of the German Bauhaus movement
- The split level 4,000 sq ft space is designed by the Kramer Design Group, characterized by clean lines, open spaces, an industrial edge and simplicity
- Features a dynamic media wall on the ground floor, purveying the latest campaigns, backstage exclusives and fashion shows
- Serving as a nod to SoHo’s manufacturing past, the two-storey Flagship curates an industrial yet modern aesthetic
Exclusively at Soho, MCM presents a dedicated space commemorating the latest collaboration with internationally-acclaimed German artist Stefan Strumbel. Renowned for his artistic explorations with the conceptual Black Forest “Heimat”, Strumbel fuses classic & contemporary motifs through signature archetypes & aesthetics, with stylistic elements of street & pop-art. Through bold, colourful visuals, stunning installations and thought-provoking paradigms, Strumbel articulates his explorations with the ‘Heimat’ with artworks that entice the imagination