About The Boutique

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More than just a store, M:AZIT is an intimate space dedicated to art, culture and fashion - with nods to vibrancy of youth. Short for two words, M for MCM and Azit which is an informal artistic salon, the concept store fuses brand, art and commerce to create a multipurpose event and retail space. MCM products are displayed alongside internationally-curated artwork that rotates regularly.

  • Conceived as MCM's first concept store in Seoul dedicated to art, culture and fashion
  • 'M' represents MCM and 'AZIT' signifies informal artistic Salon
  • The exterior design is inspired by nature and organic design. In Winter the facade is likened to a snowflake and in Spring it resembles a blossom
  • Located on the trendy street of Garosugil, Asia's answer to New York SoHo

Inside Look

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Our arty outpost can be found on the trendy street of Garosugil - Asia’s answer to New York’s SoHo. The gingko tree-lined streets are known for their galleries, restaurants, bars, cafes, bookshops and clothing boutiques.
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The building’s exterior facade is inspired by nature and organic design. In winter, we liken it to a snowflake and in spring it resembles a blossom. M:AZIT’ is laid out on three floors: the first floor is the ‘Fashion Azit’ where you can buy MCM products; the second floor is the ‘Culture Azit’ which features our brand heritage and curated art; and on the third floor is a lounge area where guests can hang out in our distinctive interior-designed cocoon. Take a photo opp on our outside terrace alongside our Visetos toy animals.
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Curated artwork and special M:AZIT-exclusive lines rotate regularly. Stop by to see the latest works on display.
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