About The Boutique
More than just a store, M:AZIT is an intimate space dedicated to art, culture and fashion - with nods to vibrancy of youth. Short for two words, M for MCM and Azit which is an informal artistic salon, the concept store fuses brand, art and commerce to create a multipurpose event and retail space. MCM products are displayed alongside internationally-curated artwork that rotates regularly.
- Conceived as MCM's first concept store in Seoul dedicated to art, culture and fashion
- 'M' represents MCM and 'AZIT' signifies informal artistic Salon
- The exterior design is inspired by nature and organic design. In Winter the facade is likened to a snowflake and in Spring it resembles a blossom
- Located on the trendy street of Garosugil, Asia's answer to New York SoHo