About The Boutique

boutique concept

Old meets new in our 160 sq m Zurich flagship, which incorporates Swiss sensibility with our rebellious Munich spirit. Located at the heart of the Old Town in Münsterhof, Crossed for Zurich perfectly harmonizes our pride for heritage with contemporary digital installations and in-store iPads in a past-meets-future design.

  • Juxtaposes classic aesthetics with contemporary experiences that immerses guests within a past-meets-future design
  • Features a decadent golden façade with contemporary clean lines, subtle neutral tones and touches of tradition
  • Contains a a colossal digital wall with nine 3 x 3 multimedia screens.
  • Located at the historical heart of the Old Town in Münsterhof incorporating Swiss sensibility with MCM's rebellious Munich spirit

Inside Look

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Located in the historical center of Zurich within the former medieval town walls, our boutique is near a number of sights including the Fraumünster church, the Swiss National Museum and a number of old guild houses. It’s a place with rich history dating back to the early Middle Ages.
Boutique
  • Boutique
  • Boutique
  • Boutique
Inspired by our signature MCM brass plate designs, the interior features a decadent golden façade with contemporary clean lines, subtle neutral tones and touches of tradition. To fully immerse shoppers into the brand experience, we’ve created a large scale wall with nine 3 x 3 multimedia screens.
Boutique
  • Boutique
  • Boutique
  • Boutique
Boutique