About The Boutique

boutique concept

Located in the heart of our founding city and namesake, our Munich flagship store celebrates style, design and our German birthplace by bringing together traditional Bavarian elements with modern architecture.

  • Celebrates our German birthplace style and design
  • Integrates traditional Bavarian inspirations with modern architecture
  • The interior concept is inspired by European Gazebos with a playful, modern edge
  • Located in Munich’s Maxvorstadt borough and represents one of the most important and historical boulevards. Known as the “Brain of Munich"

Inside Look

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Brienner Strasse is located in Munich’s Maxvorstadt borough and represents one of the most important and historical boulevards in Munich. Known as the “Brain of Munich”, the neighborhood is home to array of museums, art institutions and universities, making it a bustling area for cafes, independent boutiques, bars and young people.
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The architectural and interior concept is inspired by European Gazebos with a playful, modern edge. Bavarian elements, including fences, flora, ivory and wooden details are juxtaposed against the richness of gold and MCM’s signature Visetos monogram print.
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