About The Boutique

boutique concept

Drenched in sophistication and glamour, the Shanghai Three on the Bund Flagship is an elevated Boutique experience for fashion-loving Shanghainese and visitors to the city. Conceived with undulating brass curtains, gilded fittings & artistic embellishments, the first-class Flagship curates a dazzlingly ornate aesthetic, designed to seduce the senses and charm the imagination. Opulent furs, deluxe chandeliers, baroque fixtures and lavish decor define its sumptuous sensibility, alluring users to wander the fluid hallways. Embellished on the marblesque terrazzo is an artistic mural featuring a map of global fashion capitals, serving as playful nod to MCM’s evolving retail narrative.

  • MCM’s Flagship at Three on the Bund was designed and built like a modern art gallery
  • Measuring more than 250sq m, the boutique is divided into zones: Couture, Shoes & Ready-to-Wear, Handbags, Small Leather Goods, and the MCM Heritage Gallery
  • At the entrance, a gilded curtain hangs from the 6-metre high ceiling, crafted with more than 30,000 brass plates enveloping the VVIP Couture room
  • Embedded in the floor is an evolving artwork titled the “MCM Street Map of the World”, presenting a mural designed as a homepage to MCM’s worldwide retail renaissance. The street map is updated each time MCM opens in a new city

Inside Look

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The flagship store is located in the historic & picturesque Monumental District of Three on the Bund. Next to MCM, you'll find the best in fine-dining options, cultural events, spa treatments, and boutique shopping.  A dynamic metropolis with 23 million people, Shanghai is a cosmopolitan destination with strong Western influences in commerce, culture, finance, media, fashion, technology, and transportation. 

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Our baroque boutique is located at Three on the Bund, an award-winning riverfront destination designed in the Free Renaissance aesthetic by world-renowned architect Michael Graves - a refined celebration of contemporary Chinese architecture.  The Bund is Shanghai's leading epicurean lifestyle destination blending gastronomy, art, culture, and music in an elegant, sophisticated gathering place for vibrant jetsetters and global connoisseurs alike.  

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Conceived as a living art gallery curating MCM’s evolving retail experience, the distinguished Three on the Bund Boutique presents a unique layout featuring asymmetrical open spaces juxtaposed with fluid hallways, designed to encourage exploration and discovery.  The marblesque terrazzo features an revolutionary artistic mural exhibiting an organic map of global fashion capitals, embellished with a new destination upon each of MCM’s milestone premières. 

Boutique