LONDON COLLECTIONS MEN SS17
INTRODUCING THE MCM X Christopher Raeburn COLLECTION
Celebrating 40 years of excellence, MCM linked up with renowned British fashion designer Christopher Raeburn to reimagine the iconic Cognac Visetos canvas in his signature RE-MADE aesthetic. Redefining modern travel for global nomads, the ‘Made to Move’ capsule collection unites form and function, paying tribute to MCM’s travel heritage and Munich origins.
Inspired by the physics of the environment, the digitally enticing presentation at London Collections Men featured a 360-degree immersive installation that took models and attendees on an uplifting journey through pop-digital weather systems. MCM traversed wind, rain, sun, and various landscapes and cityscapes giving a contemporary twist to the iconic material that has signified luxury travel for four decades.
Re-imagining our heritage, Christopher Raeburn deconstructs and transforms MCM bags into a bold capsule collection of ready-to-wear and accessories. Experience the collection here:
#MCMxCR & #MCMSHOW