Calling all audiophiles – in celebration of music, fashion & technology, MCM launches a limited edition collaboration with the notorious sound tech/entertainment purveyor Beats by Dr. Dre.  Inspired by progressivism & fashionology, the first-time collection blurs the lines between innovation in sound and originality in style.

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Debuting a trilogy of audio delights, the exclusive collection includes a range of Beats Studio Wireless Headphones, Pill Speaker Character bundle and Tour earphones, designed to unite composition & design for contemporary lifestyles.

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On 12 May, MCM & Beats amped up the volume, hosting a luxurious listening & launching event at the New York SoHo Flagship.
 

Chelsea Leyland, Vashtie Kola, Hannah Bronfman

Chelsea Leyland, Vashtie Kola, Hannah Bronfman

Chelsea Leyland, Vashtie Kola, Hannah Bronfman

Attended by industry  influencers, VIP’s & trendsetters alike, the summer celebration kicked off  withR&B sensation PartyNextDoor who performed their latest tracks, followed by celebrity DJ Vashtie who took over the  decks and played summer sounds that got the crowd moving.

Vashtie Kola

Vashtie Kola

Vashtie Kola 

Jahron Brathwaite, PartyNextDoor, (Performance)

Jahron Brathwaite, PartyNextDoor, (Performance)

Jahron Brathwaite, PartyNextDoor, (Performance)

Other guests including triple threat megastar singer, dancer & actor Rain, sipped on delicious cocktails and lined up to preview the MCM x Beats by Dr Dre collections on display.  In between high-octane electropop anthems and downbeat dancehall-tinged verves, guests celebrated the start of the summer in style.

Hannah Bronfman, Chelsea Leyland

Hannah Bronfman, Chelsea Leyland

Hannah Bronfman, Chelsea Leyland 

Jahron Brathwaite, PartyNextDoor

Jahron Brathwaite, PartyNextDoor

Jahron Brathwaite, PartyNextDoor 

Justine Skye

Justine Skye

Justine Skye 

Rain

Rain

Rain

Teaming up with cutting-edge sound engineer Beats, takes MCM's pioneering appreciation for innovation, originality and high-end experiences to the next level.  

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Music has played a leading role in MCM’s heritage, as it was established during the 70’s when Munich was at the centre of the European disco scene.  From groove to glamour, music has been a core inspiration behind the avant-garde progressivism interwoven between MCM’s evolving culture, lifestyle & designs.

Stay tuned: whether you’re a head-banger or café chameleon, you won’t want to miss this first time premiere.  The limited edition collection ships early June and will be available in MCM stores worldwide and on Apple.com.